Built By Athletes,
For Athletes
Titan Wash was born from frustration. Standard detergents weren't cutting it for high-intensity training. So we built something that does.
Who are we?
Hi, I'm Matt, the founder of Titan Wash.
I've always trained and the more I trained, the more I noticed that smell, like my kit wasn't truly coming clean or fresh, no matter how many times I washed it.
I wanted better. So we built it.
Titan Wash is the result of a collaboration with leading British detergent scientists and fragrance experts. Together, we developed a powerful, enzyme-driven formula designed specifically for activewear and performance fabrics.
It breaks down sweat, neutralises odour at the source, and keeps your gear fresher for longer, without impacting fit or feel.
Our mission: to build the world's most effective laundry solution for people who train with intent and demand more from their kit.
What started as a personal fix is now helping others stay fresher, longer.
— Matt
The Problem We Solved
Every serious athlete knows the frustration. You put in the miles, the reps, the sessions — and your kit pays the price. Standard laundry detergents were designed for office shirts, not compression gear soaked in hours of sweat.
The odours would return after the first session. Fabrics degraded faster. Performance properties faded. And no matter how many washes you did, your kit never felt truly clean.
So we set out to fix it. Working with sports scientists and textile chemists, we developed a formula specifically engineered for athletic performance fabrics. The result is Titan Wash — a high-enzyme, professional-grade detergent built for people who train seriously.
The Problem Identified
Recognised the gap in the market — no detergent was properly engineered for high-intensity athletic kit.
Formula Development
12 months of R&D with sports scientists, enzyme specialists and professional athletes to develop the right formula.
Testing Phase
Tested by CrossFit coaches, marathon runners and Hyrox competitors. Refined based on real-world feedback.
Titan Wash Launched
Titan Wash goes live. Black Pepper & Balsam scent. 750g. 25 washes. Built for athletes who sweat.
Our Values
Everything we do is guided by a commitment to performance, honesty and the athlete community.
Performance First
Every ingredient is chosen for its performance impact. No fillers, no fluff — just a formula that works as hard as you do.
Athlete Tested
Developed with and tested by real athletes across running, CrossFit, Hyrox and strength training. If it doesn't work in training, it doesn't make the cut.
Transparent Ingredients
We're open about what's in Titan Wash and why. No proprietary blends hiding mediocre ingredients — just science you can understand.
Kit Longevity
High-performance sportswear is expensive. Our formula is engineered to clean thoroughly without degrading technical fabrics or moisture-wicking properties.
Community Driven
We're part of the athlete community, not just selling to it. We listen, iterate and improve based on feedback from the people who use our product every day.
No Compromise
Strength in every wash. That's not just a tagline — it's a promise. We won't ship a product we wouldn't use ourselves in training.